Trying to boost my sales

freetimefitness · Joined: 20 Feb 2008 Posts: 39

Hey all

So I'm trying to gain new clients, I've booked a stall at 2 local mothers/ladies meetings. I'm pretty anxious to get there and talk to people I've written out a mock itinerary for 6 and 12 weeks based on the client training once, twice and three times per week. I've also put together a price plan as well which is in line with other local PT rates based on the client paying one block payment.

At the meeting my plan is to talk to people one to one and in groups about the benefits of exercise, how my training works and how it is all planned out in phases.

Does anyone have any experience with this type of event? what else could I cover to maximize my sales?

Tom

Christina · Joined: 14 Apr 2006 Posts: 851

Group training! Encourage these ladies to train in small groups. You make more, they pay less, and everyone is happy. Plus, they can all chip in and hire a babysitter if they have children.

Christina

freetimefitness · Joined: 20 Feb 2008 Posts: 39

Cool idea I had thought of training in groups of 2, but how big would allow the group to be before you lose the personal aspect and the quality aspect of the training?

4? or 5?

Tom

megfit · Posted: Sat Aug 23, 2008 11:21 am Post subject:

Tom,

Two things: First, even if you do groups of 4-5, if you create that sense of working TOGETHER for everyone, soon they will almost be doing all the work for you! It will just take you some getting used to.

Second, as I said in the marketing event post, when you have these conversations about your services, FIRST ask some questions of the person you're talking to. Make sure you are coming from where THEY are, so you turn the conversation from a PUSH marketing strategy into a PULL marketing strategy. By that, I mean you want THEM asking you questions. If you are pushing your information on them, you will create a barrier that you won't be able to PUSH through.

People you come into contact with always have one thing in the back of their minds: "What's in it for me?" We can never assume we know what they're most interested in. Sure, they may be interested in fitness, but getting to the heart of WHY (which is NOT always what we assume it to be) will be the key to opening up the dialog and turning that potential prospect into a paying client.

Margie