I think it does also make a difference where you are looking for clients. I train folk in Brighton England- it has a big gay population - in many ways it is very similar to san fran over there.
It may be a stereotype but gay fella's here generally like to look good and will go with a trainer who has also taken his body to where they want to be at eventually. The bodybuilder look may be dated - for most it would be impossible to achieve this look anyway- but I do get many clients asking to look like one of the 300!
My client base is split between 40% gay fella's 20% women looking for weight loss and 40% serious athletes so I have to appeal to all of these markets through my knowledge, experience but also my physique.
I recently dieted down to get some photos for my web site as close to that 300 look as possible-it was extremely tough and recommend a trainer does this at least once in a life time if only to appreciate what some of our clients go through when we set them a diet to stick too! I blogged about it here- Circuits and Training Advice


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