I don't think this is as much an issue with personal training/fitness as it is just with business. And, above it all, it totally comes down to the self-confidence of the particular person.
You can't change the beliefs/fears/actions of others. You can only set an example by attempting to work with colleagues. I have found that most people I propose collaborative work with are very open to the idea. However, I've also had a few who make it VERY evident that we are competitors. I feel we both lose when they have that attitude. However, that also means I'm not going to refer people to them, either.
What those 'fearful' people don't realize, as this instructor also misses, is what it is about THEM that attracts business. This is such a shame, because this also means they don't know how to TELL their ideal clients what they get by coming to them! But this also means they must be aware of who they do NOT want to work with. Hard to do when you're just afraid of staying in business, or afraid you really don't have what it takes..
I am very good friends with two colleagues who you could virtually (I use that term on purpose) say were my two top competitors in my area. However, although we do overlap in our services, what we most like to do is very different. So, when one of us gets a call from someone we don't care to work with, we refer to the other who is better suited for that person. It hasn't been uncommon when one of us can't make a requested presentation, we refer the other. Does that mean that that organization may contact THEM next time? Maybe. But if that's the case, it's because they were a better fit for them. And, in MY book, that's better for all of us in the end.
There's no solution to the actions/fears/beliefs of others, I say again. However, it's how WE act/react that matters. As long as WE are very clear, ourselves, in who we most enjoy working with/what we most enjoy doing, what it is about ourselves that draws those ideal clients to us, and what OUR ultimate goals are, then we're on the right track. Then, when the scammers and others who are out to sabotage our efforts play their tricks on us, we can grumble for awhile, but continue on, knowing we're on the right track.
One last story: Years ago, when I started my training and nutrition practice, there was a woman up here on the mountain I live on that called herself a 'holistic health practitioner'. Ok; only exposure and experience and discussion with her told me this woman was a quack. However, all it really meant was that eventually her clients came to me (to resolve their CONSISTENT diarrhea from her treatments). I even had a training client who saw her for massage therapy. However, I felt it was totally inappropriate for me to speak negatively of this woman.
HOWEVER, she had no problems talking about me! Why? Apparently I was a threat! She would tell people about the clients I'd lost because of this reason or that. Totally untrue. How did I know she told people this? The people she'd tell would tell me. (Problem with a small mountain.)
So, who's still around and who is out of business???? I'm still here!
Margie


LinkBack URL
About LinkBacks

Reply With Quote



Bookmarks