Why Can't I Attract Better Prospects? - Personal Trainer Community - Forum

[rdouglass]

If you've been a trainer long enough, I'm sure you've run into a few personal trainers who don't look the part at all. They have very little muscle tone (relatively speaking) and even less know-how and skills personal trainers need yet they have tons of clients? Do they have obscure certifications (if at all) from some online agency that they paid $50 to get one? I am sure that you have met a few of them if you are in the personal training industry. Why is it that they get the clients? What is it they are doing and you're not?

Provided by ATrainerOnTheRoad.Com, this article shows you some ways to find a new personal trainer. Check them out for trainer marketing or client management related issues.

Now, take a good look at yourself in the mirror. You are a strapping handsome hunk (or gorgeous babe) with well toned beautiful muscles on all the right places with an almost a perfect body fat ratio. In addition, you have the "best of the best" posted on your wall when it comes to certifications and recognitions. How come you never seem to have the number of clients or business success that those other trainers enjoy?

It's really rather simple; marketing. They know marketing or have made a commitment to invest in marketing. Don't be decieved into thinking word-of-mouth is good enough anymore. If no one knows about a product, who's going to buy it? That is a fact of the business world. The same principle is also applicable to your personal training business.

Why? Large businesses know they will bring in many times more revenue than they spend on advertising in the form of new customers and increased sales. They spend millions because they know this to be truth. Well, you do not need have to spend that kind of money in your personal trainer business but by just having the knowledge on how to market yourself and then turn that knowledge into action should be you a steady influx of clients.

Your prospective clients really do not know how good you are or how qualified you are, so how are they to know that you can really help them achieve their health and fitness objectives? You may be very highly qualified, but to that fat guy out there, he really does not know the difference between one fitness personal trainer qualification from another. So how are you going to get that fat prospective client to conclude that you are right personal trainer that they are looking for?

Don't re-invent the wheel. Search everywhere you can think of for advice on marketing and self promotion. Start with stuff written for the insurance, real estate, or nework marketing professionals. (Yes, network marketers sometimes have better ideas than just SPAM.)

And promote, promote, promote.

[kevincox]

Is this marketing?